Privacy Policy
This Privacy Policy governs the manner in which the Black Mane Innovations (“we”/”us”/the “Company”)
collects, uses, maintains and discloses Personal Information collected from users (each, a “User”) of the
website www.marclafleur.com (“Website), including those that browse the Website and those that makes
a purchase on the Website (the “Service”).
Personal Information
• In this Privacy Policy, “Personal Information” refers to all information about an identifiable
individual or which can be reasonably linked to an identifiable individual.
• We may collect Personal Information from Users in a variety of ways, including, but not limited
to, when Users use the Website, place an order on the Website, subscribe to the newsletter or
submit feedback through the Site. Users may be asked for, as appropriate, name, email address,
mailing address, and phone number. We will collect personal identification information from
Users only if they voluntarily submit such information to us. Users can always refuse to supply
personally identification information, except that it may prevent them from engaging in certain
Site related activities.
• We may receive online or offline Personal Information about you from third-party sources,
including data analytics partners (i.e., Google Analytics), which may include usage information,
and information about your activity and transactions on other websites or platforms or with other
companies.
Non-personal identification information
• We may collect non-personal identification information about Users whenever they interact with
our Website. Non-personal identification information may include the browser name, type of
mobile device, language preference, the type of computer and technical information about Users
means of connection to our Site, such as the operating system and the Internet service providers
utilized and other similar information. When this information is linked to an identifiable User, it is
considered Personal Information.
Web browser cookies
• Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on
their hard drive for record-keeping purposes and sometimes to track information about them.
User may choose to set their web browser to refuse cookies, or to alert you when cookies are
being sent. If they do so, note that some parts of the Site may not function properly.
How we use collected information:
The Company collects and uses Users’ Personal Information for the following purposes:
• To personalize user experience: We may use information in the aggregate to understand how our
Users as a group use the Website and resources provided in our Site.
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• To improve customer service: Your information helps us to more effectively respond to your
customer service requests and support needs.
• To process transactions: We may use the information Users provide about themselves when
placing an order only to provide service to that order. We do not share this information with
outside parties except to the extent necessary to provide the service.
• To send periodic emails: The email address Users provide for order processing will only be used
to send them information and updates pertaining to their order. It may also be used to respond
to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list,
they will receive emails that may include company news, updates, related product or service
information, etc. If at any time the User would like to unsubscribe from receiving future emails,
we include detailed unsubscribe instructions at the bottom of each email or User may contact us
via our Site.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect
against unauthorized access, alteration, disclosure or destruction of your Personal Information.
Sharing your Personal Information
We do not sell, trade, or rent Users Personal Information to others. We may share generic aggregated
demographic information not linked to any Personal Information regarding visitors and users with our
business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third
party service providers to help us operate our business and the Site or administer activities on our behalf,
including Stripe, PayPal, and Apple Pay to process payments, Google Analytics to help us understand how
our customers use our Site, and Squarespace to host our Site and power our online store. We may share
your information with these third parties for those limited purposes provided that you have given us your
permission.
Third party websites
Users may find advertising or other content on our Products that link to the sites and services of our
partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content
or links that appear on these sites and are not responsible for the practices employed by websites linked
to or from our Products. In addition, these sites or services, including their content and links, may be
constantly changing. These sites and services may have their own privacy policies and customer service
policies. Browsing and interaction on any other website, including websites which have a link to our Site,
is subject to that website’s own terms and policies.
Access, Correction and Accuracy
You have the right to access the Personal Information we hold about you in order to verify the Personal
Information we have collected in respect to you and to have a general account of our uses of that Personal
Information. Upon receipt of your written request, we will provide you with a copy of your Personal
Information, although in certain limited circumstances, and as permitted under law, we may not be able
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to make all relevant Personal Information available to you, such as where that Personal Information also
pertains to another individual. In such circumstances we will provide reasons for the denial to you upon
request. We will endeavor to deal with all requests for access to and modifications of Personal Information
in a timely manner.
We will make every reasonable effort to keep your Personal Information accurate and up to date, and we
will provide you with mechanisms to update, correct, delete or add to your Personal Information as
appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to
which we are permitted to disclose your Personal Information. Having accurate Personal Information
about you enables us to give you the best possible service.
Changes to this privacy policy
The Company has the discretion to update this privacy policy at any time. When we do, we will revise the
updated date at the bottom of this page. We encourage Users to frequently check this page for any
changes to stay informed about how we are helping to protect the Personal Information we collect. You
acknowledge and agree that it is your responsibility to review this privacy policy periodically and become
aware of modifications.
Your acceptance of these terms
By using the Website, you signify your acceptance of this policy and Company terms of service located on
the Website. If you do not agree to this policy, please do not use our Services. Your continued use of the
Website and Services following the posting of changes to this policy will be deemed your acceptance of
those changes.
Your Privacy Rights
You have the right to access the Personal Information we hold about you in order to verify the Personal
Information we have collected in respect to you and to have a general account of our uses of that
information. Upon receipt of your written request, we will provide you with a copy of your Personal
Information, although in certain limited circumstances, and as permitted under law, we may not be able
to make all relevant information available to you, such as where that information also pertains to another
user. In such circumstances we will provide reasons for the denial to you upon request. We will endeavor
to deal with all requests for access and modifications in a timely manner.
We will make every reasonable effort to keep your Personal Information accurate and up to date, and we
will provide you with mechanisms to update, correct, delete or add to your Personal Information as
appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to
which we are permitted to disclose your information. Having accurate Personal Information about you
enables us to give you the best possible service.
Contacting Us
If you have any questions about this Privacy Policy please contact us at letstalk@marclafleur.com or at
151 Charles Street W, Kitchener, ON N2G1H6.
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Updated: December 5, 2022